Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to go for their two weeks summer holidays on the British coastline.
The Holiday Park needed a fairly humble start, basically offering lodging, food and entertainment all under one roof, more often than not on the border of a big conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These vacation parks were quite popular with families looking for cheap holidays, at a time when overseas travel was expensive and unobtainable for a big percentage of the overall public.
Nevertheless as overseas travel became more affordable Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer offered the value that has been such a unique selling point for lots of the popular parks. Together with the new found competition from guaranteed sun, cheap lodging, food and beverage, UK holiday parks came under increasing pressure.
The challenging occasions that confronted the industry proved definitely compounded by a change in perception of the holiday park encounter. When you mentioned vacation parks people started to consider the favorite TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and red coat style entertainment. Unfortunately combined with chilly and windy chalets and tasty food!
Like many UK tourism industry the independent and multiple vacation park owners started to find a reduction in the interest in their vacation offering. The park owners created numerous solutions to counter the perception and the improve the quality of the holiday park encounter.
Primarily the lodging was updated. Clients were no longer pleased with basic facilities, so holiday parks spent countless enhancing lodging facilities, from upgrading the rooms to creating penthouse flats with plasma TV’s, four poster beds and room service. This led in holiday parks giving a more upmarket feel to all their lodging and provided customers with a much greater selection of choice.
Second the entertainment offering changed hugely. Some UK parks started to specialise in only offering specific entertainment breaks. Top comedians, shows and musical actions have started to top the invoice and themed weekends specialising in entertainment like county western, 60’s revivals and dance and game breaks.
Thirdly the traditional three meals every day that of parks has likely seen the greatest change. To accommodate to the change demands of holiday makers more and more parks have started to provide self catering choices rather than providing half or full board and charging extra for meals. A number of the bigger chain parks also have gone even further and don’t offer any catering, simply inviting the restaurants and fast food places to supply food on the Park. However, as the parks themselves have diversified, offering different items to various vacation markets, so has the catering, plus some holiday parks now make a virtue of how they provide three best quality meals daily. Since Cornwall’s only Five Star Independent Park they had been residing to top quality infrastructure, catering and entertainment and the initial costs of the project have been rewarded with a reputation for top quality holiday park encounter.
But Potters are not the only company offering top quality park style holidays. A growing number of improvements in Cornwall are constructing the lodge style accommodation away from the standard holiday park centres of seaside towns. The inland lodge style improvements have moved away in the’park’ picture and now provide champagne and hot tubs style breaks in a quiet and secluded rural environment. With so much innovation in the industry vacation parks will continue to provide more of what the holidaymaker wants and needs – a top quality vacation experience.