Call Tracking enables you to track calls from your website and understand precisely what advertising activity brought them whether it was from a different website, Google or your own paid search effort.
So no more will you need to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that relate to their key words, to be able to understand which keywords provide call conversions. call phone tracking Without visibility of call conversions, it is not really feasible to figure out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are looking to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it allows you to see your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.