Optimising Page Content for Search Engines

The content of a website is very important in influencing the position. They typically seek out the following variables when analysing a web page for the most crucial key words. This is extremely important for search engine optimisation.


This is employed by the programming language used to produce web pages (HTML) to make heading in the text get noticed. Great use of headings will help with search engine optimisation.

Keyword prominence

Search results give more weight to keywords found compared to the others in the beginning of a section of text. If there exists a paragraph of text have an HTML heading for each section and it is wise to break this up into sections that are smaller. Every time the search engine sees a heading, it will start the visibility criteria again.

Keyword proximity

Search engines like google also attach some relevance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it’s important to keep these words as close as you can.

Keyword density

How many times a keyword or phrase happens on the page when compared with the entire amount of words is defined as the keyword density. Google considers this when ranking a page to get a special key word.

It pays to reduce on the number of redundant words to improve the density of the preferred keywords for as this helps with search engine optimisation that we are optimising when writing copy to get a webpage.


Search engines like google are unable to analyse images on a web site and are just able to read text. This is called “Image alt tag” in web programming jargon and refers to SEO Cornwall┬áthe alternative text for the image.


There are pieces of text that can be clicked so that you can leap to other web pages. This text is generally emphasized and is known as “anchor tags” or “link text”. Google analyses the text used here and use the information to rank the website.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the significance of using “alt tags” for images to input a text description: All of all these are very important to search engine optimisation and have a part to play in getting to the very top of the search results for the key words which are very important to us.